Video interviewing is one of the best thing that could have happened in the recruitment field. It is set to redefine the future of recruitment. And this trend will only intensify in 2018. Recruiters will be asking for recommendations through video references. With so many amazing developments happening in the video interviewing space, it becomes very important for each and every recruiter and hiring manager to be aware of all the trends.
Big organizations like Apple, Twitter, Dropbox, Facebook and Google have all implemented videos as a part of their recruitment strategies to attract the best talent. But even if you are not tech-savvy and feel awkward in using video technology to interview candidates, the fact remains that showcasing talent on videos is becoming the number one trend at the moment and it will only get bigger this year.
With the help of a video interview, you can have communication with the candidates at their own convenient time and place with no stress, unlike personal interviews. It also helps recruiters to evaluate the skill sets of the candidate online before asking them to come for a personal round of interview, thus saving lot of time.
What is Video Interviewing?
Video interviewing is the process of conducting an interview at a remote place by utilizing video technology as a medium of communication. There are two types of video interviews:
- One-way Video Interview: Pre-recorded video submitted by the candidate to the employer;
- Two-way Video Interview: Live video interview in which the employer and the candidate connect face to face through a webcam.
The Rise of Video Interviews
- According to Software Advice 60% of hiring managers and recruiters have turned to using video technology when they need to carry out remote job interviews;
- In a survey of 506 companies, 47% use video interviewing to shorten the time it takes to make a hire, and 22 percent say that they would use video interviewing to help them reach candidates from other geographic regions;
- 57% of candidates prefer live video interviews, while 34% prefer in-person interviews and ONLY 9% prefer one-way pre-record video assessment tools.
- Live Video Interviews are 6X faster than phone interviews.
- A 5-minute live video interview is equal to a 200 question written assessment.
Why use video interviewing?
In this candidate driven job market where it is not very easy to get qualified talent, it is a challenge for recruiters to come up with new recruiting strategies to meet and exceed the expectations of the candidates. Video interviewing is one of the more innovative recruitment processes followed by hiring managers allowing organizations to engage with candidates in a creative way. Let us look at some of the relevant reasons to use video interviewing in today’s job market.
# 1. To ease the scheduling burden
If you are scheduling 20 candidates for one-to-one interviews, scheduling those interviews properly can be a big challenge. This problem is more compounded when But, with the help of video interviewing, you can ask the candidates to answer questions whenever it is convenient to them. Then, the hiring manager and their teams can evaluate the responses as per their own conducive time schedule.
You can conduct 10 one way video interviews in the same amount of time it takes to conduct one phone interview
# 2. To create a positive interview experience for passive candidates
With the help of one-way video interview, it is possible to attract passive candidates to take the interview, which they would have avoided due to busy schedule. They would not have much problem in spending 15-20 minutes of their time to record the answers for the video interviews at any given time. This would make you attract the best possible talent with the least effort.
How important is a positive interview experience?
- 80-90% of talent say a positive or negative interview experience can change their mind about a role or company
- 80% of candidates would take one job over another based on personal relationships formed during the interview process
- According to a survey conducted by CareerArc, nearly 60% of job seekers have a poor interview experience. 72% of them share their experience on an online platform.
# 3 To remove the geographical and financial discrimination
Video interviewing makes it possible to conduct interviews with candidates across the globe thereby ensuring that the candidates do not have to travel for a personal round of interview. This saves lots of cost for the organization as well as the candidate.
- Video interviewing results in 30% reduction in travel costs.
# 4 To save the face to face interviews for only the best candidates
When you are conducting face-to-face interviews for each and every potential new hire, it becomes a very time-consuming process. Instead of wasting your time on people who are not even close to what you are looking for, use video interviewing to quickly decide whom to call for the face-to-face round of interviews saving your valuable time.
- 56% recruiters say lengthy hiring practices hold managers back from filling positions.
- 48% recruiters say they typically conduct 3 interviews per candidate.
# 5 To access the technological skills of the candidates
By conducting a video interviewing process, it is possible for the recruiters to evaluate the technology efficiency of the candidate. Since, in every organization most of the work is conducted online, by using video technology you can gauge the technical skills of the candidates which can come in handy during a later evaluation stage.
Video Interviewing Trends for 2018
With the advancement in technology, we are seeing more and more recruiters adopting video interviewing technology to make their recruitment dreams come true.
1. Artificial Intelligence will play an integral role in analyzing the facial expressions of candidates during video interviews
Most of us have lied at least once during a job interview. But very soon AI will make it possible for Hiring managers to detect candidate’s lies based on their facial expressions. It will evaluate the honesty of the candidates’ answers and their general emotions so that recruiters are able to select the best talent.
Here’s how Unilever makes use of AI to detect facial expressions during video interviews.
- Before conducting the video interview Unilever gauges the personality of the candidate by making them play brain games for 20 minutes. This makes it easier for them to determine whether the candidate is the right fit for their organization or not.
- Then, they conduct the video interviewing process by asking preset questions on smartphones, tablets or computers. This is where the role of AI starts.
- AI measures the facial expressions of the candidates to capture their mood and access their personality traits during the video interview.
- It then uses a video interviewing software to provide the best matches along with valuable inputs to the recruiters in the form of keynotes.
2. One-way video interviews will be the answer to long hiring process problem faced by recruiters
The traditional hiring process is full of inefficiencies and waste of time. You devote your efforts and time on a candidate who, you eventually realize, is not a right fit. But, with the introduction of one-way video interviews, candidates get to answer the questions in short videos. In a couple of minutes, you can gauge whether the candidate has good communication skills and is a right fit for the organization. Even if the candidate is not the right fit, you can move on to the next candidate without wasting too much time.
- 60% of candidates quit an application process because it takes too long to complete.
3. A gradual shift towards mobility
The smartphone is the future of video interviewing. More and more candidates in 2018 will be using their mobile devices for giving video interviews. This will make it important for recruiters to come up with an action plan to recruit candidates using mobile devices. However, not many employers and hiring technology providers have yet adopted mobile wholeheartedly.
4. Employing video sharing screens to evaluate the skills of the candidate
If you are interviewing a candidate in a different country or continent, but want to evaluate their skills for the required job, invite them to perform a skills assessment through live video. While assessing the performance, ask the candidate to share screens so that you can see their performance in real-time.
5. Creation of video job posts
In the year 2018, candidates will see less of poorly written job postings or submit paper resumes. Instead, you will see job boards transforming into video platforms through which candidates will be able to view video job postings and revert back with a video application.
One of the premium premium CRM platforms in the US employed Ongig, an employer branding tool that assists employers to develop more engaging job postings and attract talented candidates, to create a video job post and shared it on their social media platform and the job post got retweeted 57 times.
6. Candidates will have to submit video recommendations as a part of references
It is crucial for any recruiter to get references during the interview process. In the year 2018, expect recruiters to ask candidates to send video as a part of references.
Best Practices for Conducting Video Interviews
Once you have finally decided to use video interviewing as a part of your recruitment process, keep these best practices in mind.
1. Follow a consistent approach to video interviewing for each and every candidate
Always ensure that you ask the same questions to each and every candidate during the video interviewing process for a given position. Also, use the video interviewing platform at the same point in the process. This ensures that you are giving equal opportunities to every candidate for getting selected.
2. Opt for the right video interview technology
Use a video interviewing software that integrates with your ATS. While deciding on a software, always consider the end result that you want to accomplish, and the features that you will need for conducting the video interview.
3. Employ one-way and live video interview process wisely
Always remember there is a time and a place for everything. The best time to utilize one-way video interview is when you are expecting lots of qualified candidates and are running short of time to screen them. While live video interviews are more apt when you are screening for competitive roles that require a personal touch that can aid you in winning over a talented candidate.
4. Do your homework before conducting video interviews
Before conducting a video interview with a candidate, always send yourself a video interview invitation to ensure that you are able to complete the process in its entirety so that there are no surprises when the actual video interview starts with the candidate. Also, test your microphone, camera and internet connection before the interview. In case, you are conducting a one-way video interview and your software allows it, record an introduction about yourself and your organization, let the candidate know the next step and what is expected from them.