Your corporate career site is your gateway to a world of potential candidates. It is a great place to get the word out that you are looking for good employees. It is a window that allows potential candidates to peep into your organization’s business and culture. With website development becoming more and more cheap, there really is no excuse for organizations not to have a great career site or a dedicated career page on their existing website.
In this blog we discuss various ways you can make a world class career site.
1. Create an employer branding video that makes your organization stand out
Your potential candidates are looking for an idea about what a day in your organization is all about. They want to learn the experiences of employees working in your organization or even better, the people they are going to spend almost every day of their foreseeable future with. So, spend a little time and record the best bits of working for your organization.
Select a diverse bunch of employees to talk about the things that excite them the most working in the organization. It does not have to be an unbelievable production. Just make sure that it is part of your corporate career site. When a candidate first hears about your career opportunity either through an employee referral, job ad or a recruiter outreach message, this career site section should add color to the things that the candidate is already aware about your organization.
Take a look at how Pinterest promotes itself to prospective employees.
2. Include culture photos that showcase the real life experience of working in your organization
Never include stock photos. Integrate your Instagram on your career site so that potential candidates can quickly skim through snapshots of your organization’s employees and activities. The idea is to show a genuine picture of what it is like working in your organization.
3. Add a search function
Employers normally forget about the crucial aspect of including a search function on a career site. But it is extremely important to allow candidates to search your career site for more information. By adding a search function, you can assist the candidates to find the answers that they need. This makes them to make informed decisions about working in your organization. It can play a very critical part in enhancing the candidate experience.
For example; Apple provides an exclusive job search tool which helps candidates to search through business line, job function and language skills in addition to keyword and location.
4. Make it mobile friendly
According to a Glassdoor Survey, 86% of current job seekers use their mobile phones to search for jobs. This number is going to increase in the coming years. More and more people are searching for jobs from their smartphones. This makes it imperative for you to have a career page that is optimized for mobile and offers a seamless experience to prospective candidates.
Here are some tips to make your career site mobile friendly.
- Keep the content short and crisp as it becomes overwhelming for candidates to scroll long paragraphs of content on a mobile device;
- Never include graphics or videos that take too long to load as it can frustrate the candidates.
- Ensure that your career site adapts to different screen sizes (i.e. its responsive) so that candidates can browse the same career content from different devices;
- Simplify your application process by avoiding pop up windows in your mobile application process.
5. Integrate your ATS
If you are using an applicant tracking system, it can help you cut down your effort in manually adding a new job every time there is a new position. A good ATS will automatically publish the jobs your create in it, to your career site. Similarly, it will also automatically add all applications to your candidate pipeline for relevant jobs. Again, this saves you lot of manual effort. For small companies manual effort may still be manageable but for companies with hundreds of jobs its is simply unmanageable without an integrated ATS.
Always include a Call to Action (CTA)
It is critical to have call-to-action tools on your corporate career site. Always include these three types of CTAs.
Social sharing buttons
Adding social networking sites’ sharing buttons gives you an added advantage of making candidates share your corporate career page to others very quickly.
Contact us form
This form can act as a medium for the perspective candidates to ask questions pertaining to your organization, work culture and job openings.
Online application form
This form will allow candidates to apply directly from the website and send you their resume. This is the most effective way of sourcing candidate resumes.
Apart from the tips mentioned in this blog, when you decide to create a corporate career site, make sure:
- It is consistently updating job listings;
- When a position is filled, it is removed from the site;
- The application process is a simple and no-frills affair;
- To have a button/link on your homepage and menus that points to career opportunities;
- To provide potential candidates valid reasons that will make them work for your organization;
- To provide job and career benefits for the candidates if they join the organization;
- To take advantage of the unlimited space to tell your story.
One final word of caution: Don’t ever say “No positions currently available” in the job openings sections of your career site. This is like putting up an “out of stock” sign in your store.