There is a very popular meme circulating on the internet that says more people in the world own a mobile device than a toothbrush. And like all memes this one is also based an underlying truth. According to Pew Research Center, 64% of adult Americans own a smartphone and 90% of all American adults own a cell phone of some kind. With the successful adoption of smartphone usage by people across the globe, there is a tremendous untapped potential for recruiters to reach out to this massive audience of potential job seekers.
More and more hiring managers and professional recruiters are waking up to the trend of mobile recruiting and exploring new ways of using the power of mobile more in the recruitment process.
Social media and mobile technology will go hand-in-hand to transform the recruitment process in 2018 and beyond. The recruiters who are able to adapt to this change will be able to get the most benefit out of it and attract talented candidates. And the the recruitment software providers who provide mobile recruiting solutions also will be the ones that will get more attention from recruiters.
In this infographic we have discussed this growing trend of mobile recruiting, how it is going to impact the hiring process and what you, as a recruiter or hiring manager, should do to make the best use of mobile recruiting.
What is mobile recruiting?
Mobile recruiting is the process of searching for talented candidates with the assistance of mobile job descriptions, mobile career site and mobile recruitment applications. With the help of mobile recruiting, hiring managers can effortlessly direct their recruitment process on-the-go using a mobile device by posting internal feedback, communicating with the candidates and scheduling interviews.
Mobile Recruitment Trends for 2018
#1 Providing enriching mobile recruitment experience is the key to meet the candidate’s expectations
In the current year, recruiters will look to engage candidates in a meaningful manner by providing enriching mobile recruitment experience. Expect organizations to deliver the right content to the right audience through mobile devices to make the candidates interact and form a positive brand image of the organization.
# 2 Mobile job search is going to be the primary source of recruiting candidates
Increased use of mobile devices has given a new dimension to job search. Today, large numbers of Americans and people across the globe are searching and applying for jobs on the go from their mobile devices and tablets. Expect this trend to develop further and more and more candidates will resort to mobile job search to search for their favorite vacancies.
# 3 The emerging synergy of social media and mobile recruitment paves the way for impactful candidate experience.
Social media and mobile will become interdependent to each other. During the current year, expect this partnership to grow further. Especially with the emergence of millennials in the global workforce, social sharing will be considered as a significant part of their life.
# 4 Making the career website of the organization as responsive as corporate website
Optimizing applications for mobile – including career website would be key to attract candidates who already have jobs. Expect organizations to make their career sites as responsive as their corporate website.
# 5 The future of recruitment lies in mobile apps
The smartphone is the future of hiring. More and more candidates in the year 2018 will be using their mobile devices to apply for desired positions. This will make it important for recruiters to come up with an action plan to recruit candidates using mobile devices. However not many employers and hiring technology providers have yet adopted mobile wholeheartedly.
Leveraging mobile technology in a candidate-driven recruitment process
In this candidate-driven recruitment market, mobile recruiting can have a revolutionary impact. With the emergence of millennials, mobile technology has become a vital cog in the future recruitment process. It has been estimated that 47% of millennials are currently using their mobile devices for job searches. This makes it more critical for organizations to have a candidate-centric recruitment processes that make it easier to reach talented candidates.
Here are some ways mobile recruitment can be utilized in the best possible manner.
# 1 Creating video job descriptions
Recruiters have already started to invest in mobile-friendly corporate videos that give useful insights about the work culture, company history and vision. In 2018, expect recruiters to create interesting corporate videos that can be posted on every job search platform.
# 2 Developing online resumes
Due to the advancement in the mobile technology, paper-based and desktop-based application channels have become less prevalent than they used to be in the pre-mobile era. Resumes are no longer circulated amongst job consultancies through hard copies. Rather, organizations are encouraging candidates to send their resumes in a video format.
# 3 Delivering swift screening process
Mobile recruiting has transformed from being a one-way process (SMS text marketing, job search apps, etc.) to an effortless, swift and engaging process.
- Mobile application solutions like Hire.Me are aiding candidates crack the interview procedure by carrying out a job relevant assessment on their mobile devices.
- With the help of actionable insights through real-time analytics, recruiters are able to divert their attention to the shortlisted candidates and optimize the recruitment process.
Harnessing the power of mobile and social media to transform your recruitment process
A strong employer brand is the need of the hour to attract top talent in this demanding recruitment market. Technologies like talent communities, mobile recruiting and social media are playing a key role in creating a strong employer brand to attract top talent.
# 1 Use innovative strategies to attract talented candidates
New applications like Switch and JobR have utilized the mobile recruiting trend to their benefit by using left-swipe feature. These apps are similar to Tinder. They allow the candidates to express their interest in the job posting by swiping left and connecting with the recruiters.
# 2 Personalization is the key
The best way to utilize social for recruiting is to publish different types of content on social media networks that can assist you in reaching out to desired candidates. The key is to make the content engaging and relevant for your target audience.
# 3 Use the resources that already exist
Use your existing employees and company brand as a part of your video content. Make it mobile optimized and share it on social media networks. This way you will reach out to the candidates and make them aware about the work culture before they join your organization.
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