There is no denying the fact that LinkedIn is the most powerful and dynamic professional networking platform to attract active and passive candidates. With 530 million users across 200 countries and territories, this social networking site has become just like a gold mine for the recruiters.
LinkedIn helps recruiters to:
- Stay in touch with past employees
- Actively search for candidates through its powerful search engine
- Post jobs to attract active and passive candidates globally
- Search for employees based on references from people in their network
- Respond to the questions asked for any job opening
LinkedIn gives your recruiting arsenal the much-needed impetus by providing a global database of candidates that is free to use. But this career-oriented social network can also turn into a minefield that can blow off your recruitment efforts if you are not careful enough to avoid these common mistakes.
Not using a LinkedIn integrated ATS
Today, job seekers are increasingly searching and applying for jobs through social networking sites. Hence, as a recruiter you are definitely missing out on the right social posting, sharing and tracking tools if you are not using an Applicant Tracking System integrated with Linkedin.
With the help of a LinkedIn Integrated ATS, you will be able to:
- Operate with a single interface;
- Preview candidate profiles on LinkedIn including candidate’s work history, education and recommendations all in a single place;
- Send private messages to the candidates’ profiles from the ATS without connecting on LinkedIn;
- Quickly post job advertisements directly to LinkedIn using ATS and then monitor who has applied for the job;
- Get better quality of hires.
Ignoring your network’s activity
Remember, LinkedIn is all about networking with your connections; rather than being social only during the peak season of recruitment. One mistake that can prove to be a big turnoff on LinkedIn is when you ignore the activities of your network. This can create a negative impression in the minds of other professionals in the long run.
One way to avoid this situation is by connecting with your network on a regular basis. Be willing to refer or send someone for an opening that you saw on your network. This way you can encourage interaction and engagement with your network. It only takes a few seconds to like someone’s post or congratulate someone in your network on their work anniversary or promotions. You can even share their posts within your network. These types of interactions can prove to be decisive when you are in great stress due to the peak hiring season and someone from your connection recommends a talented candidate.
Allowing contacts to view your connections list
A recruiter’s connection list is like a gold dust. It can reveal a lot about their secret to hiring great talent in their industry. There is potentially a lot of information in the connections list of LinkedIn that you do not want your competitors to know. If you do not hide your connections, they can be viewed by your 1st and 2nd degree connections. This can cause lots of problems for the recruiters.
One of the prime examples of this scenario is when your competitor conducts an advanced search of your connections, they would sort out your company to figure out which of your employees are looking for other opportunities. To avoid this situation, never allow your contacts to view your connections list.
Not using LinkedIn Recruiter or premium account
There are several recruiters who use LinkedIn account, but don’t spend money on purchasing a premium account. Using LinkedIn for sourcing candidates and not having an account on LinkedIn Recruiter or Premium account is a big mistake.
Without a LinkedIn Recruiter or premium account, you are missing out on:
- Getting a complete picture about who has been viewing your profile;
- Having more access to InMail messages that have a staggering 85% open rate – 3 times higher than the traditional email;
- Premium search filters using additional information about your groups, company size, Fortune 1000, interests, job function, seniority level, who is new to LinkedIn and years of experience;
- No limit to commercial search limit on profiles per search;
- Saved search alerts sent by LinkedIn in the form of emails notifying you about any new profiles that fit your search criteria on a weekly basis.
Making these LinkedIn mistakes while sourcing candidates is the perfect disaster recipe to jeopardize your recruiting process. Hence, apart from explaining the mistakes made by recruiters while sourcing candidates on LinkedIn, we have provided a workaround that will help you to correct these mistakes easily. So, relax and explore the untapped potential of LinkedIn while sourcing candidates, by putting the corrective measures in practice.