In the past, recruiters were forced to use manual processes to run the entire recruitment process due to the constraints of limited technology. But now with the help of streamlined and automated tech solutions, HR professionals can divert their attention on creating quality interview experiences that are effective for both job candidates and employers. One such technology that is set to revolutionize the interview process is video interviewing.
What is video interviewing?
Video interviewing can even be termed as “virtual interviewing”. It is a job interview that takes place remotely by using video technology as the means of communication. With the help of this latest interview technology, HR professionals can auto-transcribe an interviewee’s answer and automatically access and filter the answers based on the keywords being used. This can go a long way in reducing the overall interviewing time and effort by eliminating majority of candidates before the final in-person interview happens. Sometimes in-person interviews may not be even required.
Types of Video Interviews
There are two ways HR professionals can invest in video interviewing technology: one-way recorded interviewing or two-way live interviewing.
One Way Recorded Interviewing
This is a form of the video interviewing process that enables recruiters to send a list of questions and topics to the applicants before the scheduled interview date. The applicants have an opportunity to go through the questions and record their answers in a video format as per their convenient time and sending the video back to the recruiter.
Two Way Live Interviewing
It is similar to traditional face-to-face interviews. Just that the interview happens through video conferencing technology. HR professionals contact the applicants and schedule convenient time for both the parties. Applicants prepare for this form of video interview in the same way as a one-on-one interview.
From an HR point of view, video interviews can save organizations, both money and time. Companies like Virgin Media, The Restaurant Group, and Mash Marketing have been able to successfully use video interviewing to make their interview process far more efficient than before.
1. By providing flexibility to the interview process
In this candidate-driven job market, most of the talented candidates are busy and in demand. The most effective way to attract these talented individuals is by developing flexible hiring processes that engages them in the right way. Video interview is a great way to connect with top talent in a non-committal manner. This approach is far more conducive for busy candidates as they are more likely to agree to a interview that they can happen as per their timing preference. This will also be helpful to coordinate with the interviewers who stay at a remote location to ensure that there are no internal scheduling conflicts or delays while conducting the video interviews.
2. By having easy access to international candidates
Recruiters have to deal with the problem of talent shortage while closing vacancies for selected positions. With the help of the video interview, it is possible to break the location barriers of hiring and go for international candidates. This can be done both cost-effectively and efficient through video interviews.
3. By providing multimedia enriched experience
Video interview provides a live multimedia-enriched interview experience through which recruiters can review and discuss the social media profiles, live work samples, presentations on slideshare and online portfolio of the candidate along with the interview discussion. The recruiters also have the opportunity to share their own content with the interviewee for comment and discussion. They can also gauge the way a candidate interacts with the interviewer in the cyberspace. This way they can determine the working style of the candidate that can easily be integrated with technology. With the expected advances in holographic imaging and augmented reality, the video interview experience will become a vital ingredient in the hiring procedure in the years to come.
4. By having the ability to review the past video interviews
As normal human beings we are all prone to forget things. This is especially true for recruiters, who have to conduct hundreds of interviews in a month. There are high chances they would forget things specific to each candidate. Things that don’t get captured in interview review forms. The great thing about video interviews is that you can keep the interview recordings for as long as you want for post interview analysis of candidate’s responses or body language or any other feedback. You can also share the video records to other relevant stakeholders and get the candidate evaluated from them as well without arranging any further interview.
5. By cutting down interviewing costs
Many organizations require their recruiters to meet potential candidates in local job fairs or the candidates to travel to the company all of which which involves significant travel and hotel expenses. This cannot always be a financially feasible option. With the help of video interview, it is possible to attract talented candidates across geographies during the early phase of interviewing. This results in accessing a wider range of qualified candidates to select from for the final interviewing. Organizations can save a lot on on travel expenses during the interview that can be used to provide relocation bonuses to acquire talented candidates from any geographic location.
6. By saving the interview time
It is often said time is money. Video interviews can help recruiters to save a maximum of 15 days during the hiring process which is a great saving if you are hiring for an important designation. A typical interview requires recruiters to do initial phone screening, then take extensive note either in person or on the phone. When there are multiple people in the hiring committee, coordination to accommodate their schedule becomes a crucial factor.
Video interviews, specially the pre-recorded submissions can assist the members of the hiring committee to review the answers provided by the candidate at their own convenient time, even when they are away from the office. Recruiters can also save lot of time when it comes to filling open positions rapidly. This makes it easier for the new hire to start generating revenue or support generation of revenue instantly.
Today, more than ever before, it is important for organizations to use video interview in the right way to hire talented candidates. One way to do that is by using the video interviewing process integrated in your Applicant Tracking System which can give you a definite edge in making your interview process faster and more efficient.