If you rewind time to a decade back, only a handful of HR executives gave much consideration to the term “employer branding”. Today, as the recruitment market has become more sophisticated and high quality talent more difficult to find, HR executives are getting aware that they cannot simply rely on a strong consumer brand to recruit talented individuals. It is time for organizations to seek out the human capital that will make them a class apart from their competitors. As a recruiter, you need to understand specifically the career desires of the talented candidates and then effectively tell the story of what it is like working for your organization.
Forward thinking organizations are now understanding the importance of leveraging all means possible to attract and retain top talent. With platforms like Linkedin and Glassdoor you have the potential to highlight the power of your employer brand and showcase its attractiveness to potential employees. It has been researched and found out that 8 out of 10 employers cite employer branding as important or very important. This makes it imperative for you to develop a business strategy around the employer brand to attract top quality talent.
According to the US Department of Labor, the average cost of bad hiring decision can be equivalent to 30% of that individual’s first year potential earnings. It has been observed that most organizations spend less than 10 hours with a job candidate before extending an offer of employment. Yet, they will end up spending more waking hours with this person at work than they do with their own families at home.
Your employer brand is your first opportunity to allow potential candidates who don’t fit your organization’s culture to opt out. By clearly defining an employer brand, you encourage only those candidates who have a high cultural fit with the organization, encouraging greater productivity, increased levels of engagement, higher rates of retention and superior bottom line results.
But what exactly is employer branding and how do you, an an employer or HR decision maker go about building your employer brand? This question is what we have discussed at length in this ebook and prepared a handy guide for anyone who cares about winning the modern talent war.
Here’s what you will get with this ebook.
- What is employer brand?
- Importance of building an employer brand
- Debunking the myths associated with employer branding
- Steps to build a strong employer brand
- Implementing your employer branding strategy
- Measuring the effectiveness of your employer branding efforts
- Pitfalls to avoid while building an employer brand
Download this ebook now and upgrade your knowhow on, currently, the most potent weapon for the modern HR pro.