In the highly competitive recruitment industry, staffing companies have to be extremely efficient and fast if they hope to close jobs and win client’s business. Typically, multiple agencies work on the same job and often, with a similar set of potential candidates. So whoever reaches out to these candidates faster and makes client submissions before competitors have the best chance of closing jobs and make some money. And agencies don’t make money for sourcing candidates or for arranging interviews. They only make money when the candidate is successfully boarded by the client.
That is why it’s a mad race to grab the best candidates before others do and recruitment agencies leave no stone unturned to win this race. Most of them use an Applicant Tracking System to optimize their recruitment process and reduce manual tasks so that they can make client submissions faster.
However, for recruitment agencies, an ATS alone is not enough to win client business as an ATS will only help to track candidates in the job pipeline. There are other areas of recruiting a business that can be enhanced only with a deep integration ATS, CRM and VMS.
Let us understand how.
Applicant Tracking System (ATS)
An ATS assists staffing companies in managing the candidate recruitment in a seamless way. It is a robust, streamlined way to speed up the hiring process and beat the competition. Staffing companies are able to search for multiple candidates within seconds with the help of an ATS, thereby ensuring that you get the best talent within seconds. It also assists them in posting jobs and find qualified candidates through social media platforms. All in all, an ATS can be a key recruitment tool that will assist you in tracking candidates, keep notes of them, schedule interviews, add them to jobs and make client submissions.
Customer Relationship Management (CRM)
Traditionally a CRM is a sales tool that helps salespeople build relationships with client and convert new leads and opportunities to paying customers and business respectively. In the context of staffing business also a CRM has the same role and helps salespeople get more clients on board and acquire more jobs. Typically, staffing companies use a standalone CRM software to take care of this. But what if their ATS itself has a CRM module? It will not only reduce their costs incurred on a separate CRM software but would also integrate better with the ATS, thus driving further efficiency in the recruitment process.
So with an integrated CRM, as soon as a lead is converted into a client it automatically gets transferred to the clients section of the ATS and all the open jobs of the client gets added in the open jobs pool. No manual migration of data, no spreadsheet uploads or downloads! What’s more, recruiters can also get invaluable insights like which salesperson’s clients provided the maximum jobs and in what time and how much did these jobs add to the bottom-line of the business.
Vendor Management System (VMS)
A VMS would assist staffing companies to source candidates from vendors or subcontractors. With the help of a good VMS software, staffing companies have the opportunity to outsource some of the jobs they have to multiple vendors and source more candidates faster. Outsourcing jobs to smaller vendors is a typical phenomenon in the staffing business. But more staffing companies end up using a standalone VMS software. But if their ATS has a VMS module as well, they would be able to manage vendors better and achieve seamless integration with the usual recruitment process.
With an integrated VMS as soon as vendors can automatically get access to jobs assigned to them and all the candidates submitted by them automatically gets added in the job pipeline of the ATS without any additional effort.
Benefits of An Integrated System
As explained above an integrated ATS, CRM and VMS system can result in multiple benefits for professional recruiters and staffing businesses.
Normally, when a staffing company uses any of these three software: ATS, CRM, and VMS; they have to purchase this software individually. But when these three are integrated together, it results in cost savings which can be used by the staffing company to expand their business.
When all the three software are integrated together, leads are converted to clients and opportunities to jobs from CRM to ATS seamlessly and automatically, thus saving recruiter’s precious time. Similar efficiency can also be derived from the vendor’s side when they submit candidates for jobs assigned to them.
With an integrated VMS, staffing companies can easily expand their recruitment team and take on bigger projects that they would not have been able to take otherwise.
No separate integration required
With an integrated ATS, CRM and VMS staffing companies don’t need to integrate their standalone CRM and/or VMS with their ATS thus saving both time and money.
No data migration required
When you have ATS, CRM and VMS integrated together, there is no need for data migration. All the job and candidate-related data from the CRM and VMS gets migrated automatically to the ATS modules without any additional effort.
Faster Client Submissions
The end result of all the above benefits is that recruiters are able to make client submissions much faster than competition thus maximizing their chances of closing open jobs and earn commissions. Faster client submissions is the single more important determinant of success in the staffing business.
An integrated ATS, CRM and VMS software is the best software solution for a staffing company. It will not only help them in delivering top-notch service in a streamlined manner to both clients and candidates but also give them a definite edge in winning more jobs and expanding their business.